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Like many other lines of business, boating is facing supply shortages that could inhibit the production of the Sundancer and Oxe engines.Īs a result of the supply shortages, options are limited, prices are high and buyers often have less time to consider purchasing a boat before someone else snatches it up. But what kind of success can a car company expect to have on the water? Looking AheadĪlthough BMW has the brand awareness and technological capabilities to make a splash in the boating industry, the industry itself might not have room for another power player. These partnerships with Sea Ray and Oxe Marine show that BMW is serious about increasing its influence in the boating industry. BMW officials said the partnership “offers the BMW Group a chance to re-enter the marine business after several years of absence.” The BMW logo and caption “In Cooperation With BMW” will appear on every device as a sign of the partnership’s long-term intentions. BMW agreed to provide engine blocks for the company’s 200-horsepower (hp) engines and collaborate on a new 300-hp engine that will be released in the near future. Boat EnginesīMW has also established itself in the production of boat engines, most notably with Swedish diesel outboard company Oxe Marine. A custom diamond pattern makes subtle appearances here and there, making it feel like a proper luxury vessel. The stained hardwood and white fiberglass pair together remarkably well. You enter the cabin from the port walkaround, where you’ll find a complete kitchen, bathroom and lodging for three. The stern also has comfortable, roomy seating, complemented by hardwood tables and surrounded by a powerful Fusion stereo system. The bow space is more open than usual for Sea Ray vessels, with plenty of seating and storage space. Things get more luxurious once you step onboard – as expected for a BMW-influenced boat.
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In fact, drivers describe the experience as yacht-like, as the boat delivered a smooth ride with few bumps and splashes. These lines make the boat look more muscular and rugged, while the glass windshield goes all the way up to the hardtop canopy, allowing for better climate control and more comfortable driving. The hull has innovative design features with their own new names, such as the S-sheer line, jawline and center crease. The four qualities the builders were looking for certainly come to mind when you approach the boat. It looks more like a vessel built for high speeds than a luxury cruiser. At first glance, it contains hints of previous Sundancer models but has sharper lines and a more aggressive look overall. Weight: 21,008 pounds dry, 22,947 pounds totalĭesigners said they wanted the boat to have four characteristics: sleek, confident, athletic and distinctive.
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These are the 2022 model’s main specifications: This boat is BMW’s biggest water-based project to date and could preview what the car company has in store for the future. It partnered with American boat manufacturer Sea Ray in early 2021 to create a new boat called the Sundancer 370 Outboard. The Sundancer 370 Outboardĭesignworks – a BMW Group company – is the organization leading the charge into boating. Does BMW have a legitimate future in boating? Let’s find out. BMW has partnered with several boat designers and manufacturers to create new toys for the water, but it’s still too early to estimate their success. German automobile giant BMW is known worldwide for its luxury sports cars, SUVs and motorcycles, but it could earn a reputation in another vehicle category: boats.